Social media for livestock marketing

Nutrien Ag Solutions Dalby Livestock Account Manager Jake Robinson said if carefully managed, social media can be used to market to clients in a way that goes a lot further than word of mouth. 

“In an industry that is increasingly adopting new technologies it’s important we stay in front of the trends and make the most of all opportunities to connect with people to market our product or service,” said Jake. 

“You can use social media to personalise content and communicate to a wide audience which is really beneficial for our line of work. 

“My advice is to keep the content short and sharp. Be yourself, get in front of the camera and provide short updates on topics and results that are important to our clients. To use social media effectively you also need to be consistent so it’s good to see how others are using it and chat to those in the network that have a strong presence or following to learn what works.” 

Andrew Wardle from GDL St George, has been working in the livestock sector for more than 30 years and has experienced a lot of change in that period. 

“I remember when mobile phones first came out and made such a big difference to our business, and now we have incredible new technologies and social media which is taking the industry to whole new levels,” said Andrew. 

“We’re selling livestock online and we’re sharing information digitally so social media is just another tool that can be used. There’s a significant learning curve for these types of things and it can be daunting, but there are a lot of savvy people in the business that are happy to help you get started. 

Hannah Baker is a Digital Marketing Coordinator for Nutrien Ag Solutions Wagga Wagga and says social media allows you to engage with a larger audience. 

“We produce weekly market reports that are distributed and reshared across social media and reach around 30,000 people every time. They usually consist of a short, 90 second video from one of our agents’ discussing results, conditions, and a general wrap-up of the sale,” said Hannah. 

“This has now become a regular and reliable source of information for many of our clients and industry people alike.”