Beef Australia 2024

At Nutrien Ag Solutions, we are thrilled to continue as a Principal Partner for Beef Australia 2024 and connect with cattle producers and beef lovers nationwide.

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Beef24 with Nutrien Ag Solutions

Excitement is building for one of the biggest events on the calendar this year, Beef Australia’s return to Rockhampton 5 – 11 May 2024. 

Back as a principal partner, Nutrien Ag Solutions is proud to continue our support of the country’s premier cattle competitions, including the Nutrien Ag Solutions Commercial Cattle Championship and Awards Dinner and the Nutrien Ag Solutions Stud Cattle Championship.

Beyond the sponsorship of these key programs during the week, the Nutrien Ag Solutions trade display will have everything producers need to drive efficiencies, increase profits, and access the latest in sustainability, digital and industry innovation. Plus, there will be some great competitions on-site, exclusive deals from our supplier partners and much more.

If you’re heading to Beef24, make sure you come and chat with the team at Nutrien, where we will have specialists on site covering the following areas:

  • Livestock
  • Real Estate
  • Financial Services
  • Insurance
  • Rural Merchandise & Farm Supplies
  • Agronomy & Fertiliser
  • Animal Health & Production
  • Water


Going further for the Australian herd

At Nutrien Ag Solutions, we’re encouraging the beef industry to start talking about kilograms of beef per hectare, not just the number of head.  

The continued impacts of broader market conditions mean it’s time to get serious about efficiencies across the industry, and that’s where Nutrien Ag Solutions can help. We have all the levers you can pull to help improve your production on the farm, including pasture improvements, feed conversion, pasture utilisation, grazing systems, calving percentage, stock handling equipment, genetics, marketing stock and many more.

We also use the latest technology, industry innovation and data to help producers make informed decisions when identifying opportunities for trading, supplement, stock sales, pasture improvement and infrastructure changes.  

The way our producers farm and the impact of farming on the environment is also a significant focus throughout the agriculture supply chain. You can chat with Nutrien Ag Solutions about the latest in animal welfare standards, sustainable livestock management practices and our carbon research pilots. 

We know that having the flexibility to purchase livestock at the right time contributes to the success of your farm. Nutrien’s livestock finance product gives you that flexibility and enables you to make smart business decisions when they need to be made. We also help protect what’s important to you. Our team of dedicated brokers can assist you in tailoring an insurance solution that’s right for you and your business.

The Australian beef industry has an incredible story to tell and an even greater future ahead. So, if you’re heading to Beef Australia, make sure you stop at the Nutrien Ag Solutions trade site to find out how we are going even further for the Australian herd.


Visit Beef 2024 Offical Website

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Key Nutrien Ag Solutions Sponsored Events

Nutrien Ag Solutions Commercial Cattle Championship

We are proud sponsors of this prestigious Beef Australia event, which provides Australian cattle farmers with an opportunity to showcase their prime commercial beef cattle and have them evaluated by specialist judges. The event is a platform to recognise the best cattle in the nation. It also includes a Young Commercial Judge’s Competition where young participants can compete with their peers in assessing commercial beef cattle against market standards.

Date: Sunday 5 May

Time: 9:00AM – Judging Commences

Nutrien Ag Solutions Commercial Cattle Championship Awards Dinner

A grand occasion that recognises the pinnacle of excellence in the commercial cattle realm. Join us  to witness the crowning of the winners from the Nutrien Ag Solutions Commercial Cattle Championship and Young Commercial Judge’s competition.


Date: Monday 6 May

Time: 6:30PM – 10:30PM

Venue: The Long Paddock

Nutrien Ag Solutions Stud Cattle Championship

The Nutrien Ag Solutions Stud Cattle Championship is the crown jewel of the triennial Beef Australia event, recognising the best in the nation's stud cattle industry.


Over 5 days, more than 1,500 entries across 30+ breeds will be assessed by esteemed judges. Years and even decades of dedication will be on display in the ring. Expect a closely fought contest as proud owners compete for the prestigious Beef Australia broad ribbon and recognition they deserve.

Date: Tuesday 7th May and Wednesday 8th May – Stud cattle judging

Nutrien Ag Solutions – CareFlight trauma training sessions

Nutrien Ag Solutions and CareFlight have partnered to deliver their Emergency Trauma Training program at Beef 2024.

The program will provide participants with the skills and confidence to deliver life-saving assistance, building knowledge, skills, and confidence that could improve long-term patient outcomes and build resilience in communities.

The course is a hands-on mix of theoretical and simulation-based trauma response training taught by clinical professionals.

Do It for Dolly Day

Nutrien Ag Solutions is a proud supporter of Do It for Dolly Day.

Local secondary students will be attending a session at Nutrien’s site to hear from Do It for Dolly spoke persons on the importance of speaking out, spreading kindness and uniting in helping break the silence around bullying.

Visit the Nutrien Ag Solutions stand and you could WIN!*

Nutrien Ag Solutions will be giving away daily prizes with a total value over $28,000 in prizes* during BEEF 2024! Visit the team on site number O102 and scan the QR code and you will go into the draw for your chance to win one of the 30 daily prizes*.

*Terms and conditions apply.

Stay informed

Discover our News & Media section for key Nutrien Ag Solutions related announcements and more.

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News & Information from Beef Australia

Stay up to date on event maps, ticket information, key events, and more with Beef Australia 2024 official website.

Visit Beef Australia 2024

More about Nutrien Ag Solutions involvement in the Beef industry

Beef Cattle

We offer a range of services to improve your business, from ensuring you start on the right track with stud stock and genetics selections improving herd performance, to animal health and nutrition advice keeping your cattle healthy and productive, to delivering more marketing and value-add opportunities across live cattle export and the supply chain to ensure you are maximising your bottom line return.

Livestock Finance

We understand what’s involved with producing top quality Australian beef cattle, and we are committed to  providing you with options to help you achieve success. We are now offering up to 12 months deferred terms to our clients who are looking to boost their livestock cash-flow to purchase livestock or animal health and animal nutrition products. 

Branch Network

With more than 4,000 employees across Australia, we are dedicated to serving customers in regional and rural areas across Australia. Find your local branch and visit us today to experience the full Nutrien Ag Solutions range of agriculture products and services.