The community and government support on display at Beef 2021 – one of the world’s largest beef events – underlines the industry’s importance to the Australian economy and to the fabric of our regional communities.
Nutrien Ag Solutions Managing Director Rob Clayton says Beef 2021 shows the industry continues to rise to the challenge through continual improvement, adoption of new technologies, a deep commitment to sustainability and an investment in the young farmers and livestock supply chain participants.
“The livestock industry has a long proud history in Australia and continues to make a significant contribution to the Australian economy. Good prices and rain in most regions has the industry buzzing, and there’s been a really positive atmosphere here in Rockhampton for Beef 2021,” Mr Clayton says.
“It’s great to see a big focus on technology and sustainability across all the sites at Beef 2021 – and I want to congratulate the industry on its Beef Sustainability Report for 2021 which was launched this week, indicating the huge strides the industry is taking in protecting the environment and the areas where we must continue to improve. At Nutrien Ag Solutions we are committed to helping our farmers produce more with less – to be more efficient and more profitable through the use of world-leading technology, robust data and on the ground support,” Mr Clayton says.
This year Nutrien supported the Nutrien Livestock Commercial Cattle Competition, Nutrien Livestock Commercial Cattle Sale of Champions and Feature Sale, and the Nutrien Livestock Stud Cattle Championship.
Stud Stock Manager – North Queensland, Dane Pearce, says Beef 2021 always attracts a top-quality line up.
“It’s a really exciting time for the industry and it was great to see strong support for all competitions at Beef 2021. The cattle exhibited this week were well presented and continue to attract a lot of attention locally and internationally,” Mr Pearce says.
“The industry continues to raise the bar and this year is no different – we have seen an exceptional quality line up of stock across all competitions at Beef 2021,” Mr Pearce says.
Rob Clayton says the next generation of livestock agents and producers have also taken a spotlight at Beef 2021.
“The industry is really embracing the talent, passion and leadership of the next generation of livestock agents and producers,” Mr Clayton says.
Nutrien Rockhampton Livestock Agent, Justin Rohde recently represented Nutrien in the ALPA National Young Auctioneers Competition at the Sydney Royal Easter Show.
“Growing up in a rural community, I have always loved the livestock industry, but the introduction of new innovative systems and technologies is pushing the industry to another level which is really exciting,” Mr Rohde says.
“The livestock industry is really one big family – we all have the same goal and I receive a lot of support by my peers, so I am really looking forward to seeing what the future has in store,” Mr Rohde says.
Dane Pearce, Rob Clayton and Justin Rohde at Beef 2021 in Rockhampton, Queensland.